American Brew Crafts Pvt Ltd. was established in 2017 to create Alcobev products for a fast-growing economy with relatively minimal options. We acquired breweries from Lilasons Brewery in Telangana and Arthos Brewery in AP, Denzong Breweries in Odisha and upgraded the infrastructure by installing state-of-the-art German machinery and an automated packing zone
We pride ourselves in our international standard beer products, more importantly the constant thirst for innovation and R&D. Though there were innovations in most of the FMCG products over the years, the Alcobev industry especially the beer industry has not seen significant innovation in a commercial capacity. The Indian beer consumer is brand conscious with high level of Brand Affinity towards the legacy brands and the only way to become a part of the consideration set is to innovate in packaging and brewing. As part of that mission, we have recently launched Blockbuster Beeryani and Karjura Raw Mango Brews. In essence we intend to create micro local brews to cater to the new age beer consumers. This is our small endeavour to change the Alcobev landscape of the country
The current portfolio of American Brew Crafts Pvt Ltd consists of Flying Monkey, Karjura, and Blockbuster brands of beer with multiple variants and SKUs under these brands.
Flying Monkey has been awarded the Gold for Liquid Tasting, while Blockbuster Ultra Lager secured the Silver for Packaging at Spiritz Achievers Awards 2023.
BlockBuster beer received Bronze Medal at the 2022 annual Brewski Awards, an international beer competition that recognizes beer brands with extraordinary quality and integrity that resonates with consumers.
Blockbuster was the only Indian Beer recognized at Brewski Awards ‘2022. It was rated as a good solid-tasting beer in the category Australasian, Latin American, and Tropical Style Light Beer.